Campaign→
Disney’s
Lilo & stitch
Role:
As Creative Manager, I led concepting, art direction, and content execution across all channels.
TIMELINE
The campaign was developed and executed over the course of approximately four weeks.
OBJECTIVE
To celebrate the spirit of family, fun, and island adventure with a vibrant campaign launching PatPat’s Lilo & Stitch collection. We aimed to create playful, colorful visuals that resonated with both parents and kids—bringing the magic of the characters into everyday moments.
TARGET AUDIENCE:
The campaign was designed to engage families with young children, especially parents drawn to playful, themed apparel.
DELIVERABLES
Final deliverables included still photography, short-form video, and digital assets for web, social, email, and app placement.
cHALLENGES
Working with little ones in high energy settings (outdoors, bright sun, snacks everywhere!) also meant we had to stay flexible on set. We let the kids lead and adjusted as we went, focusing on capturing the in-between moments that felt real and joyful, even if a little chaotic.
One of the main challenges with this campaign was striking the right balance between character and lifestyle. We didn’t want it to feel like a costume shoot—we wanted the product to feel wearable, modern, and fun while still nodding to the playful energy of Lilo & Stitch.
Finding a location that matched the vibe of the collection was another key hurdle. We needed something that felt tropical and bright, but still practical for families—something that evoked the feeling of summer and home, without being overly themed or stylized.
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creative strategy
The creative direction focused on capturing the heart of ohana—togetherness, playfulness, and tropical joy. We leaned into bold colors, natural textures, and sun-drenched light to echo the Hawaiian backdrop of the film, while making the content feel grounded in real family moments.
We styled each look to feel relaxed and lived-in, with subtle nods to the characters rather than costumes—making the collection wearable beyond just fan moments. Every shot was crafted to feel spontaneous, sweet, and packed with personality.
creative execution
We shot on location at a sunlit coastal home, balancing clean indoor shots with warm, outdoor lifestyle scenes. The goal was to create a laid-back, summery tone—popsicles, beach bags, messy hair—all the little things that make up a real day with kids.
Our prop styling was intentionally minimal, focusing on textures like rattan, sand, and cotton to bring a sense of warmth and tactility to the visuals. The campaign rolled out across homepage, email, app, and social—anchored by vibrant stills and supporting short-form video assets.
SOCIAL CREATIVES
Results and Data
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3.0% CTR
Above our average CTR of 2% for
our seasonal campaigns -
400K VIEWS
Including posts, reels and UGC Influencer content
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3.5% ENG. RATE
Above our average engagement rate for seasonal campaigns
key
takeaways
Playful storytelling and strong visual identity can bring licensed collections to life without relying heavily on literal references. By focusing on mood, texture, and genuine moments, we were able to showcase the collection in a way that felt both on-brand and emotionally engaging.
The success of this campaign reinforced that character-driven product can still feel elevated when styled with restraint and intention. It also highlighted the importance of choosing the right location and letting kids be themselves—some of our best shots came from spontaneous, unplanned moments that couldn’t have been scripted.
