Building products people love, from the first idea to the final launch.

From concept and product development to commercialization and launch, I've spent more
than a decade bringing consumer products to market.

Product Development

End-to-end product development spanning concept, fit, materials, construction, sourcing collaboration, and production execution across apparel and consumer product categories.

Children dressed in colorful Halloween costumes standing outside, with festive Halloween decorations on the house and Halloween-themed trick-or-treat bags.

Development and creative direction for globally recognized licensed brands, translating iconic IP into commercially successful consumer products and cohesive retail experiences.

Licensed
Products

Children dressed in Halloween costumes posing on front porch decorated with pumpkins, gourds, and fall leaves, with a pink door and greenery surrounding.

Apparel and
Consumer Products

Design leadership across apparel, accessories, seasonal product, and consumer categories, balancing brand creative vision with scalability, functionality, and market relevance.

Woman in sunglasses and a yellow cover-up enjoying sunlight on a patio with a thatched roof and plants.

Brand & Campaign Direction

Integrated brand creative direction that brings products to life through campaign storytelling, visual systems, content strategy, and emotionally driven brand experiences.

Two young boys in matching blue and white pajamas sitting on a bed. One boy holds a plush lion, and the other holds a large stuffed shark. They are smiling and seem to be playing.