DESIGN & PRODUCT,
ALIGNed
Apparel design and Product Development leader building collections from concept to launch, leading the creative execution that defines their world.
Licensed product requires precision. I have directed collaborations with global franchises such as Disney, LEGO, and Sesame Street, translating iconic characters into thoughtfully constructed collections. Every decision balances brand guidelines, creative integrity, and commercial viability.
These projects move beyond novelty. They are built to feel considered, cohesive, and enduring.
licensed
collabs
Apparel
DESIGN
With over a decade in apparel design, I have developed collections across heritage and commercial brands, balancing trend, wearability, and brand clarity. At Old Navy and Levi’s, I contributed to high-volume assortments that required disciplined line planning, strong product intuition, and a sharp understanding of customer behavior.
Across apparel and accessories, the focus has remained consistent: refined construction, thoughtful material selection, and product that strengthens the overall collection rather than existing in isolation.
CREATIVE
direction
Campaign work begins with the product. I lead seasonal launches and collection rollouts from a design-first perspective, ensuring creative execution reflects the integrity of the line.
From concept development through production, I oversee multi-channel execution across digital and retail, aligning creative direction with commercial strategy and long-term brand positioning.
Costume
DESIGN
Costume design was an opportunity to translate imagination into thoughtfully constructed product. Each piece was developed with careful attention to silhouette, fabrication, durability, and comfort, ensuring the final garment felt as strong as the story behind it.
From whimsical concepts to character-driven styles, the work balanced creativity with craftsmanship, delivering designs that were visually compelling and built to last.
