Campaign→
Disney’s Frozen
Role:
As Creative Manager, I led concepting, art direction, and content execution across all channels.
TIMELINE
The campaign was developed and executed over the course of approximately five weeks.
OBJECTIVE
Drive brand awareness and increase engagement for PatPat’s Disney Frozen collection by positioning it as the perfect choice for group styling with the ultimate aim of boosting sales and making the collection appealing to customers of all ages.
TARGET AUDIENCE:
The campaign was designed to engage families with young children, especially parents drawn to playful, themed apparel.
DELIVERABLES
Final deliverables included still photography, short-form video, and digital assets for web, social, email, and app placement.
cHALLENGES
With a tight turnaround and limited budget, we were challenged to make smart creative decisions that balanced brand storytelling with performance. Prior campaign learnings showed that white backgrounds outperformed more complex scenes in terms of clicks and conversions. So we leaned into a clean backdrop, but layered it with playful props and expressive model direction to evoke sparkle, joy, and Frozen-style magic.
Our challenge was twofold: we needed to help this Disney Frozen collection stand out in a crowded market while delivering a fresh story around friendship, sisterhood, and playful matching. The goal was to inspire customers to style the pieces not just for solo wear, but for sibling and best-friend pairings, adding a layer of emotional connection to the purchase which we found is a driving force in conversion.
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creative strategy
Matching styles are a foundational part of PatPat’s brand — it’s what our customers come to us for. Leaning into that strength, we saw an opportunity to bring the Frozen storyline to life through a theme of sisterhood, connection, and coordinated style.
The creative strategy was designed to resonate across age groups: playful and sparkly enough to capture kids’ imaginations, but elevated and emotionally warm enough to speak to the parents making the purchase. From a tone perspective, we wanted to visually echo the Frozen universe while also grounding the content in real moments.
We used sparkles to nod to “ice,” a cool-toned set to suggest the Frozen world, and layered in warmth through model interaction and soft lighting to reflect the love, connection, and joy that the characters embody.
This balance of cold and warm helped the collection feel both aspirational and emotionally engaging, while still delivering on the fun, matching moments our community expects.
creative execution
To visually tie the campaign to the Frozen universe, we leaned into a cool-toned palette across hair, makeup, wardrobe, and set styling. Our goal was to create a whimsical “castle-like” environment with shimmering elements that felt magical and celebratory, again within a tight budget.
We brought that vision to life using clever, cost-effective set pieces. Foil garlands and party supplies added sparkle and dimension, while an inflatable bounce house stood in as our castle backdrop, delivering both whimsy and structure.
Hair and makeup were kept soft and icy with sparkles and glitter to complement the overall aesthetic, reinforcing the Frozen-inspired world we were creating.
Content production prioritized high-impact stills for e-commerce, with select video moments captured for use on social. The campaign rolled out across all key customer touch points, including the homepage, email, app, social platforms, and web banners, creating a consistent and immersive experience across channels.
SOCIAL CREATIVES
Results and Data
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3.38% CTR
Above our average CTR of 2% for
our seasonal campaigns -
250K VIEWS
Including posts, reels and UGC Influencer content
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3.5% ENG. RATE
Above our average engagement rate for seasonal campaigns
key
takeaways
Leaning into a strong IP theme with a playful, sparkly aesthetic resonated well with our core audience. Despite a tight budget, creative use of props and styling delivered a high-impact visual story. The campaign successfully drove engagement across platforms, reaffirming the power of cohesive storytelling and themed product offerings for family-focused marketing.
