MY Story

I am design-led creative leader rooted in apparel design and development. I build product from concept through production, shaping collections with a clear point of view and a disciplined understanding of fit, fabrication, and commercial viability. With over a decade in fashion and retail, I have led design and development across global brands, grounding each collection in strong fundamentals and elevated execution.

My work spans licensed collaborations, seasonal assortments, and category expansion, always balancing creativity with margin, timeline, and scale. From line planning to final presentation and delivery, I ensure the product and its narrative remain aligned.

I build collections that are intentional, refined, and built to last.