COLLABS→
WIZARD OF OZ
Role:
As Lead Designer, I led the creation of the Wizard of Oz costume collection from conception to final approval.
TIMELINE
This collection was developed over the course of five months, including design, sampling, and licensor approvals.
DESCRIPTION
Little ones, with their innocent hearts and curious souls, can venture forth on an enchanting journey by following the iconic Yellow Brick Road™, adorned in magnificent Wizard of Oz costumes.
TARGET AUDIENCE:
This collection was designed for young children and toddlers, appealing to parents looking for high-quality, character-inspired costumes that balance comfort with imaginative play.
DELIVERABLES
Final deliverables included fully approved costume designs, production-ready samples, and cross-functional handoff for manufacturing.
Wizard of Oz Costume Campaign
I led the design and creative direction for this enchanting Wizard of Oz collection at Pottery Barn Kids, reimagining classic characters with whimsical details, premium materials, and a sense of wonder that speaks to both kids and parents. From concept to final styling, every element was crafted to bring the magic of Oz to life—just in time for Halloween.