Led end-to-end design and product development for a licensed Wizard of Oz Halloween collection, translating iconic film characters into elevated, child-friendly costumes built for retail performance. Oversaw concept development, silhouette direction, fit strategy, material selection, trim development, and commercialization across multiple styles and age ranges.

Partnered cross-functionally with merchandising, technical design, sourcing, and licensing teams to balance storytelling, comfort, durability, safety requirements, and margin targets while maintaining the visual integrity of the original IP. Managed fittings, approvals, construction refinement, and production execution from initial concept through final market delivery.