PatPat Holiday Digital Creative
Developed a holiday visual system for PatPat's digital channels, translating campaign creative into a cohesive, scalable identity across organic social, promotional content and product storytelling.
PatPat Holiday Digital Creative
A seasonal digital campaign system developed to bring PatPat’s holiday assortment to life across social and digital channels, creating a cohesive visual identity that could flex between brand storytelling, product launches, and promotional moments.
Scope and Details
Role
Focus
Partners
Channels
Responsibilities
Creative Lead & Designer
Creative Direction, Digital Design, Campaign Storytelling, Visual Systems
Social, Marketing, Ecommerce & Production Teams
Social Media, Ecommerce, Email, App, Digital Campaigns
Creative Direction, Art Direction, Visual System Development, Digital Design, Campaign Rollout, Asset Creation
Campaign Visual System
All Kinds
of Merry
The campaign was built around a simple idea: there’s more than one way to be merry. “All Kinds of Merry” created a flexible holiday world that celebrated different families, personalities and traditions while keeping matching pajamas at the center of the story.
Across social, ecommerce and promotional creative, the visual system combined bold holiday color, tactile textures, playful typography, ribbon, paper, stars and photography to create a recognizable campaign language that could evolve throughout the season without losing consistency.
Built to Flex
The system was designed to work across both brand and performance needs, adapting from campaign storytelling and organic social to product launches, promotional messaging and ecommerce without losing its visual identity.
Video Content
Directed social-first video concepts designed to balance emotional storytelling with product discovery. Content ranged from campaign hero videos and transformation Reels to authentic parenting moments and large-scale UGC compilations, creating a library of assets optimized for engagement across Instagram, TikTok, and Pinterest.
A cohesive creative system built to do more than look good, driving the holiday story across channels while delivering strong commercial results.
112%
of revenue target
440M+
campaign impressions
50%
of planned budget utilized