Disney’s Moana | PatPat
A cinematic, emotionally driven campaign built around the idea that bravery begins in childhood, positioning the PatPat × Moana collection not as costume dressing, but as the “uniform for bravery” for kids stepping into confidence, independence, and adventure.
Moana Collection
Launch
A global campaign developed to position the collection through themes of bravery, adventure, and emotional storytelling while balancing licensed approvals, performance goals, and multi-channel rollout.
Scope and Details
Role
Focus
Partners
Channels
Responsibilities
Social & Digital Creative Lead
Campaign Storytelling, Licensed Brand Direction, Product Positioning
Disney, Creative, Marketing & Production Teams
Ecommerce, Social Media, Amazon, Digital Campaigns
Creative Direction, Narrative Development, Shoot Oversight, Licensing Coordination, Commercial Execution
Campaign
Overview
The PatPat × Moana campaign was developed to elevate licensed product storytelling beyond traditional character apparel, positioning the collection as a symbol of confidence, bravery, and childhood independence. Designed primarily for millennial mothers seeking emotionally meaningful yet accessible family fashion, the campaign aimed to drive brand awareness, social engagement, and conversion during the release window of Disney’s live-action Moana.
The challenge was creating differentiation within an oversaturated licensed market while balancing Disney approval requirements, multi-channel rollout demands, and high-volume content needs across DTC, Amazon, and social platforms. Creatively, the opportunity was to build a cinematic, emotionally resonant campaign world rooted in real parenting moments, transforming the collection from simple merchandise into a narrative about raising confident young “wayfinders.”
Visual World
Campaign
Execution
Digital Storytelling
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
Social Rollout
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
Video
Content
Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.
